THE 1996 PRESIDENTIAL CAMPAIGN
The 1996 Presidential Campaign: A Communication Perspective by Robert E. Denton Jr. is a textbook published by Bloomsbury Publishing USA in 1998. This book focuses on the 1996 presidential campaign from a communication perspective, exploring how the candidates, media, and public interacted during the election process. With a series of in-depth analysis and insights, this book delves into the various aspects of political communication, making it a valuable resource for students and scholars interested in political science and campaign communication.